What Big Pharma Can Teach You About Niche Marketing
A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how "Big Pharma" (the entire pharmaceutical industry, from manufacturers to drug salespeople) manipulates data to "create" a disease that they have the "cure" for. Regardless of how one feels about the pharmaceutical industry, the book does demonstrate one thing—the ability of this industry to correctly identify small-but-profitable niches and exploit them for huge profits. The book, as indicated by the reviewer, identified a "familiar pattern" for the "selling of sickness": A pharmaceutical company identifies a wedge condition, set of symptoms, or "risk factors"; hires a PR firm to come up with a "disease" name, ideally something catchy with a pronounceable acronym (e.g., SAD); develops a drug, or adapts an existing one, to tout as a "fix" for this new medical problem; and begins massive marketing to physicians and the public. The media pick up the story, suggesting that the "new" disease is greatly undiagnosed/undertreated; the market expands; drugs sales rise. And voila! Another blockbuster is born. (Direct quote from the review) Do you see the building blocks for a niche business in this description? Following Big Pharma's lead can help you begin a small niche business and grow it into a financial success. Simply follow these steps: 1. Within your industry, identify a "wedge" that you can target. 2. Create a fancy way of describing the number one problem your product or service solves; make it stand out from any other site that offers the same thing. 3. Demonstrate, by way of strong benefits, how your product or service will solve the problem. 4. Tailor your marketing efforts to your "wedge" by these means. 5. As your marketing catches on, you will grow from marketing to just a "wedge" to marketing on a larger scale. 6. Voila! You have your own niche blockbuster business! Such a process certainly takes time, but these 6 steps provide a solid foundation for any niche business to gain a foothold and grow into a success. Jeremy M. Hoover is an online article and content writer. If you need articles for promotion or for your website, contact Jeremy at his website, http://www.jhooverwebcopy.com. Read more marketing articles by Jeremy at his blog, http://www.jhooverwebcopy.blogspot.com.
|
|
 |
 |
Master Resale Rights Revisited: 7 Tips For Understanding And Reselling Products
If you've ever bought an ebook on internet marketing, you've probable encountered the phrase "master resale rights". You may wonder if these rights even really mean anything or are legitimate. In a word, yes, they are legitimate. (However, if taken to the Supreme Court, I am not sure how valid the license write-up would be.) Master resale rights are usually offered for internet marketing products such as ebooks, software, and templates.
Resell Rights: For Niche Products to Resell Online
One of the fastest ways to start marketing online with very little or no money is by getting resell rights to popular niche products Marketing online products that internet marketers need to run their business can be a worthwhile investment
Advice On How To Maximize Your Private Label Resell Rights Profits
There are a huge number of plr and resell rights products on the market today and in fact it is probably the fastest growing area of internet marketing. But why is it that the majority of profits are made by a very small minority? The answer is simple, they know all the tricks and tips needed to sell the maximum amount of products.
Master Resell Rights Explained
Master Resell Rights are some of the most valuable rights available, especially when you?re talking about ebooks. Many master resell rights products come with a sales letter in addition to the product itself so you can plug it in, bring in the clients, and start making a profit right away.
Earn Hands Free With Private Label Resell Rights
How difficult can it be to earn money online? Some can tell you very difficult indeed, nearly impossible, as a matter of fact. However, many others can tell you that with private label resell rights, you can earn hands free. And here?s how.
10 Tips For Using Private Label Resell Rights
A popular way to earn online today is by using private label resell rights programs. They can help people of all business levels from newbies to advanced online Internet marketers leap ahead with successful businesses. Here are 10 tips for using private label resell rights to benefit your business:
Master resells Ebooks rights!
The worldwide Internet audience is growing at an exponential pace, and anyone with a single iota of marketing sense knows that a global audience there for the taking is too good an opportunity to pass up. So Internet marketing is growing at an exponential pace as well, and among the hottest marketing properties are master resell Ebooks rights.
Private Label Rights | Master Resale Rights
I have spent thousands of dollars online trying to find a way to make money so i came up with an idea when i started making money online is that there are loads of people like your self not making money of finding it hard to promote your own business, so i made a package with over 63 proven to sell niche products that you can have the rights to sell and keep 100% of the profit. even ask affiliate to promote your product also. You dont have to lose thousands of dollars by keep on trying to find the right product that sells or pay thousands of dollars for advertising. every thing you need is on this website and much more. Remember That What I'm Going To Offer You Is Guaranteed And There Is To Work No Catch. There Is A Saying Seeing Is Believi...
Buying Private Label E-book Resell Rights versus Writing Your Own
Buying Private Label E-book Resell Rights versus Writing Your Own
Success University - Secret X Factor - Master Resell Rights
What is the key attribute that could drive the success of the Success University and Master Resell Rights Strategy?
|
 |
|
